Following paper is dedicated to a discussion about some of the issues, connected to organization of product positioning on the market of goods and services: innovators’ organization priorities, organization’s name choice, commodity positioning determination in a specific goods category.

The paper deals with the experience of the implementation of professional pedagogical training of students enrolled in non-teaching areas in the framework of academic mobility of students in accordance with the concept of modernization of teacher education. Reveals the principles, objectives and forms of organizing the practical training of future teachers at educational institutions of general education.

The relevance of the studied problem is caused by a tendency of decrease in productive employment in economy against growth of its unproductive part in the conditions of lack of effective mechanisms of its decision demanding an integrated approach. The purpose of the paper is to define the mechanism to increase a share of productive employment in economy and growth of labor productivity at the macrolevel. The leading methods of research are the comparative method and methods of dynamics and specific sizes. Approaches to the category “productive employment” that gave the chance to remove author's definition, and also its main indicators, on which the comparative analysis in a section of the CIS countries is carried out are investigated, and the special attention is paid to tendencies of this indicator in labor market of Ukraine. The paper can be useful in practical activities on regulation of productive employment in the countries of the former Soviet Union at the state and regional levels.

The work considers problem of finding an adequate demarcation line between the areas in which they are supposed to operate. The one, historical occasion where this issue came to the fore most prominently – and continued to remain on the agenda of the Committee on the Peaceful Uses of Outer Space (COPUOS) Legal Sub-Committee for many years as part of the so-called ‘delimitation/definition’ question – concerned the geostationary orbit, the most popular orbit for many space applications, in particular satellite communications.Paper also considers the reply from Columbia to the COPUOS concerning National legislation and practice relating to the definition and delimitation of outer space.

The paper covers the problem of apology in the German linguaculture. The author analyzes possible types of apologies in the German linguaculture on the example of art texts of the electronic corpus of texts.

The relevance of the presented paper is caused by the need of introduction of new training methods, which mean the increase of a role of methodological work in higher educational institutions. The purpose of the paper is consideration of the organization of methodological l work in higher education institution. The authors describe the main objectives, forms and components of methodological work. The presented material can be useful to teachers of higher educational institutions when carrying out studies.

The relevance of the study is caused by the economic growth and development of the processing enterprises and organizations. In this regard, existence of competition between its agents is a sign of development and movement forward of the managing subject. The purpose of the paper is to analyses thesource of raw materials and the competitive environment according to the processing enterprises of the Krasnodar Krai, to give assessment of their general potential of development and strategic planning. The paper can be useful to young scientists and experts, and representatives of the milk-processing enterprises.

The paper presents a substantial description of the Buddhist Tsam mystery as it was performed in Khambinsky Datsan (monastery), Buryatia. The author of the article traces the genesis of the religious mystery, surveys its varieties, determines the etymology of the word tsam, and also describes the performing tradition, which had been prevailing for a long time in one of the biggest temples of Buryatia. The information on the Tsam of drag-sheds (wrathful protectors of the Buddhist faith) is borrowed from an unpublished research by Boris Salmont, which has allowed to considerably broaden the modern scientific concepts of the culture and outlook of the Buryat ethnos.

The urgency of the problem is caused by the significance of KG Jung's analytical concept within the development of the integrated / holistic approach in modern philosophy. The article is focused on the study of individual and social aspects of the personality. The historical and systematic approach is the leading approach of problem studying. The article describes several types of personal transformation, marked by Jung, including the constriction and expansion of personality change in the internal structure, technical and natural transformation individuation and others. The special focus will be on individual and the crowd, which are related to the general problem of generic forms of mankind - the archetypes. Article Submissions may be useful for philosophers, psychologists and also for the wide range of readers.

Professional standard of the teacher creates the preconditions for the development of appropriate vocational training programs, which content and results of the implementation require detailed analysis and identification of the best practices. Training of the competitive expert based on the formation of professional competence can be implemented for senior non-teaching undergraduates motivated for teaching activities within the framework of students’ academic mobility in a network interaction. The educational program information presented in the article shows the ways to change the system teachers’ training organization, development and improvement of content and technologies of their training. The authors describe the experience in the development and testing of variable, multichannel model of teacher training involving the possibility of a transition of non-pedagogical directions of training’s students in terms of a network interaction to pedagogical directions. The presented educational programme aims to enable the construction of individual educational trajectories of students enrolled at non-teaching directions of training motivated to teaching. The paper notes the possibilities of practical use of the materials developed by higher education institutions in developing their own training programs for non-teaching undergraduate.

The paper deals with a problem of institutional change, with the aim of ensuring socio-economic development of Russia. The author identified challenges in the process of formation and development of investment infrastructure of the Russian regions and proposed the necessary institutional changes to achieve an innovative development of the economy. The author described an instrument for the transfer of responsibilities for the sustainable regional socio-economic development for private business.

Alternative assessment is a useful means of gathering evidence regarding how learners approach, process, and complete real life tasks in the target language. Alternative assessment uses a wide variety of formats, such as checklists, journals, reading logs, portfolios, videos of role-plays, audio-tapes of discussions, self-evaluation questionnaires, teacher observations, and anecdotal records to assess the performance of students. These formats show what the students can actually do rather than what they are able to recall. Furthermore, it provides multiple ways of determining the progress of students and can be more culturally sensitive and free of the linguistic and cultural biases inherent in traditional testing.

The paper deals with human competence as part of a competency-based approach. The primary focus is on the fact that ignoring the ideas of human competence makes it impossible to develop competence ideology. The superconcept of human competence is supposed to be defined in the foreseeable future.

The paper is a comprehensive study of the forms of exercise of power by local authorities. In this article proved the feasibility, socio-economic issues, such as improving the living standards of the population and the local government the necessary material and financial base. This paper identifies trends and prospects of development of legislation to eliminate the distortion of the role of local government as a channel of public authority, the erosion of accountability of government to the people for the fulfillment of social obligations of the state.

The relevance of the study is caused by active development of agriculture in the Krasnodar Krai. The purpose is to analyze efficiency of soil use and dynamics of sunflower production in one of the agricultural organizations of the Krasnodar Krai. The main methods of the research are the index method and calculations of analytical and synthetic indicators of use efficiency of land grounds and production of sunflower. The research defined organizational economic mechanism of increase of production efficiency of sunflower. The paper can be useful to young scientists and experts, representatives of agrarian and industrial complex.

The paper is devoted to application of design technologies in training future teachers of physics for work at profile school. Design activity of students is directed on creation of thematic portfolio including various didactic materials and development of the elective integrated courses on physics and profile disciplines.

The paper is devoted to the actual theoretical problem –crimes against religion and Christian Church and punishments for them on the example of criminal law in the Ancient Rome. The author considers structure of crimes against religion and Church, the system of punishments corresponding to them according to the Roman criminal law.

Bacterial diseases of potato lead to significant worldwide crop losses, so mass screening of infected plants helps to improve agricultural productivity. The aim of the given work was to develop a rapid and multiplex lateral flow immunoassay for detecting three priority bacterial phytopathogens (Pectobacterium atrosepticum, Dickeya dianthicola and Clavibacter michiganensis subsp. sepedonicus) causing potato blackleg and ring rot. Lateral flow test strips were developed using polyclonal antibodies against the bacteria and gold nanoparticle–antibody conjugates. The lateral flow immunoassay was applied to the simultaneous detection of three potato bacteria characterized by the following limits of detection: 7 × 104 cells/mL for P. atrosepticum, 2 × 104 cells/mL for D. dianthicola and 3 × 105 cells/mL for C. michiganensis subsp. sepedonicus. Analysis time was 10 min. The developed immunoassay is recommended for a rapid assessment of the presence of these three bacteria in tubers and stems of potato with symptoms of the diseases.

The paper describes the factors of social exclusions as deviations from the norm in behaviour. It discusses the factors of deviation, delinquency, and neuropsychological and addictive deviations. It reveals certain peculiarities of preventive measures, rehabilitation of addictive behaviour; outlines the directions of formation of sober lifestyle among the young people.

Relevance researched problem stems from the need to further improve the service and the educational legislation of the Russian Federation with regard to the legal regulation of the safeguards regime for public servants and educators. The purpose of the article is in the study of foreign and Russian legislation on guarantees of public servants and employees of the education system. A leading approach to the investigation of this problem is the analysis of official legislation of foreign States and the Russian Federation legislation on education. The results of this article allow you to further improve the service legislation of Russia in part of the safeguards regime for public servants and Russian legislation on education. Materials articles can be useful for government officials, educators, and scientists involved in performance and educational issues.

The paper analyzes the problems of development of innovation policy taking into account real possibilities of the enterprise. The author concludes that innovations in infrastructure enterprises are of great importance. The state of resources of the enterprise depends on the choice of innovation strategy. The author proposes the quantitative and qualitative diagnostics of an enterprise, and selects methods of modeling of the innovation system.