№3 / 2018 download
Zeynab Z. Bakhturidze, Natalia A. Vasilyeva FEATURES OF MODERN FOREIGN POLICY DEVELOPMENT OF GEORGIA // Modern European Researches. - Salzburg, 2018. - №. - P. 4-10.
The urgency of the researched problem is caused by the fact that small states play a special role in modern world politics and interest in them is rapidly growing. The purpose of the article is to study the features of small post-Soviet states integration (on the example of Georgia) into the system of international relations against the background of the ongoing transformational processes. The leading approach to the study of this problem was the institutional method, which enabled us to show the forms of international legitimization of small states. The special role of the UN in the statehood formation of new subjects of political interaction. It is concluded that small states need to strive for a realistic understanding of their place in the regional and global space of world politics. The materials of the article may be useful as analytical material for the relevant departments, and for practical use by departments and organizations involved in foreign policy formulation.
DEVELOPMENT OF INFORMATION AND COMMUNICATION INFRASTRUCTURE OF RELATIONSHIP MARKETING BASED ON MODERN MOBILE TECHNOLOGIES
Victoria A. Bondarenko, Olesya V. Ivanchenko DEVELOPMENT OF INFORMATION AND COMMUNICATION INFRASTRUCTURE OF RELATIONSHIP MARKETING BASED ON MODERN MOBILE TECHNOLOGIES // Modern European Researches. - Salzburg, 2018. - №. - P. 10-15.
The relevance of the problem is due to the fact that the influence of the digital economy transforms consumer behavior and determines the development of information and communication infrastructure of relationship marketing in the activities of companies. The purpose of the article is to justify the use of mobile technologies in the framework of improving the quality of individual relationships between the company and the target consumer. The leading approach to the study was a generalization of scientific and practical study of the specifics of mobile marketing, conducted by modern Russian scientists and practitioners. The article discusses various options for the use of mobile marketing in practice: the creation of a mobile version of the corporate site, an adaptive version or the development and promotion of mobile applications. The advantages and disadvantages of each option are presented and it is proved that the use of mobile technologies for the company is an instant connection with the consumer, the solution of his problems, the provision of information, goods, services in the place where it is most convenient for him. The article can be useful in the marketing activities of companies in the formation of online strategy to attract and retain consumers through the use of mobile devices in order to develop mutually beneficial long-term cooperation.
SUFFICIENCY OF SEVEN SIMULTANEOUS INTERACTION WAYS OF TWO OPPOSITES FOR THE EMERGENCE OF AN INFINITE SET OF IRREDUCIBLE DEVELOPMENT POSSIBILITIES
Alexandr Grigoriev SUFFICIENCY OF SEVEN SIMULTANEOUS INTERACTION WAYS OF TWO OPPOSITES FOR THE EMERGENCE OF AN INFINITE SET OF IRREDUCIBLE DEVELOPMENT POSSIBILITIES // Modern European Researches. - Salzburg, 2018. - №. - P. 15-33.
The actuality of contradiction category as an issue of dialectical logic is due to the fact that contradiction is the proper cause of development but, being a form of inventive (creative) task, it rarely becomes the object and purpose of invention. The purpose of this article is to invent a new idea of contradiction. The leading approach to achieve this goal is dialectical logic and the algorithm for solving inventive tasks. The article establishes a conceptual isomorphism, with an accuracy up to a number of parameters, of a dialectical problem of inherent simultaneous methods of interaction of two opposites and a minimax problem solved by mathematicians, in which, beginning with seven parameters, an infinite set of irreducible types of discrete structures emerges, arising within a continuous environment and stable in relation to small changes. The proposed idea of a new categorical structure of dialectical contradiction differs from its traditional understanding and the concept of multipolarity, which reduces the interaction of opposites to unity and struggle, because it reveals seven inherent simultaneous methods of interaction of two opposites, necessary and sufficient for the emergence of an infinite set of irreducible development possibilities. The article contains a description of this alternative idea pedagogical implementation in the form of a self-referent structure of a creative seminar on the system of the continuous development of creative thinking with the active use of inventive tasks solving theory. The materials of the article may prove to be useful not only for further theoretical development of dialectical contradiction category, but also for improving the creative methodology of TRIZ pedagogy
Natalia V. Karpova, Lyayli A. Sadinova DIALOGICAL SPEECH DEVELOPMENT IN SENIOR PRESCHOOL AGE CHILDREN BY MEANS OF THEATRICAL ACTIVITY // Modern European Researches. - Salzburg, 2018. - №. - P. 34-42.
The article presents theoretical analysis of the dialogical speech development problem in children of the senior preschool age in the process of theatrical activity. In addition, an experimental study of dialogical speech development in children of senior preschool age is presented. Development conditions are revealed by the authors from the viewpoint of organizing joint theatrical activities of children and adults, creating an educational theatrical and gaming environment and using the pieces of oral folk art in order to work through intonational expressiveness, loudness, tempo, correct pronunciation of sounds, and the development of clear and distinct speech. The purpose of the article is to justify the conditions that determine the effectiveness of dialogical speech development in senior preschool age children in the process of theatrical activity. The materials of the article can be used for thematic planning of the work aimed at the development of dialogical speech in children of the senior preschool age in the process of theatrical activity
Tatyana I. Kulikova THE ROLE OF TEAMBUILDING IN IMPROVING THE EFFECTIVENESS OF A MODERN ORGANIZATION // Modern European Researches. - Salzburg, 2018. - №. - P. 43-52.
The urgency of the problem under investigation is due to the fact that teambuilding in modern social organizations is aimed at increasing their effectiveness and should be considered as a social technology, in the fullness of its scientific conditionality, systemic interdependence of social effects and consequences. The purpose of the article is to generalize and analyze the results of an experimental study of teambuilding role in improving the modern organization effectiveness. The article considers the main approaches to teambuilding understanding, presents the results of experimental work, and suggests technologies for the formation of effective management teams. The materials of the article may be useful for administrators, managers and psychologists dealing with personnel management
Svetlana A. Mullinova , Yulia A. Hilchuk, Ekaterina I. Elenskaya THE ESSENCE OF OFFER TRANSACTIONS IN THE BANK // Modern European Researches. - Salzburg, 2018. - №. - P. 53-60.
In this article, we consider such concept as "offer", its belonging to the bank's bonds, as well as the main distinctive features of offer transactions. This scientific work presents an extensive analysis of offer in the Russian Federation and numerous ideas for offering securities (bonds)
Victor O. Oguy, Anna A. Tarasenko ANALYSIS OF VIBROACOUSTIC MASSAGE USE WORLD EXPERIENCE // Modern European Researches. - Salzburg, 2018. - №. - P. 61-71.
The review of existing methods of personal condition complex correction with the help of singing bowls during the entire period of their study and within last 10 years and further analysis showed that this method proved its effectiveness in international psychological and medical practice in many diseases and disorders. However, the number of sufficiently reliable studies and patents, especially in our country, is very little
SYSTEM OF WORK FOR THE DEVELOPMENT OF JUNIOR SCHOOLCHILDREN CRITICAL THINKING IN THE INFORMATION ENVIRONMENT
Bella V. Sergeeva, Evgeniya P. Shvets, Tamara K. Gabeliya SYSTEM OF WORK FOR THE DEVELOPMENT OF JUNIOR SCHOOLCHILDREN CRITICAL THINKING IN THE INFORMATION ENVIRONMENT // Modern European Researches. - Salzburg, 2018. - №. - P. 72-82.
The article is devoted to the problem of critical thinking development in junior schoolchildren in the information environment. The article defines the content of junior schoolchildren critical thinking concept, the structural components of junior schoolchildren critical thinking, such as cognitive, personal and activity-oriented. The components of the information environment and the influence of the information environment on the development of junior schoolchildren critical thinking are presented. The authors describe the system of junior schoolchildren critical thinking development in the information environment.