Modern European Researches

The journal is published quarterly both printed and online (open access).
The language of the journal is English (American and British).

№1 / 2017 download

PREVALENCE AND CHARACTERISTICS OF STAPHYLOCOCCUS AUREUS CARRIAGE AMONG MEDICAL STUDENTS
Tatyana Alexandrovna Bazhukova, Elena Ernstovna Simonyan, Lyudmila Petrovna Lisishnikova PREVALENCE AND CHARACTERISTICS OF STAPHYLOCOCCUS AUREUS CARRIAGE AMONG MEDICAL STUDENTS // Modern European Researches. - Salzburg, 2017. - №1. - P. 5-13.
The relevance of the investigated problem is caused by the growth of the number of carriers of staphylococci. The purpose of the article is to assess the level of bacteria S. aureus among students 2 and 4 courses of medical faculty of NSMU. The leading method to the study of this problem was the microbiological method of research, each participant was examined for nasal carriage of staphylococci. A survey of medical students at the University of Carrier The frequency of Staphylococcus aureus carriage of methicillin-sensitive Staphylococcus aureus (MSSA) NSMU students was 28.9%. All selected strains of S. aureus are susceptible to oxacillin and staphylococcal bacteriophage.Article Submissions may be useful for the Students of Medical University, clinicians and microbiologists in the study of issues related to Staphylococcus aureus.
THE CONCEPT OF ORGANIZATIONAL AND ECONOMIC MECHANISMS IN MANAGEMENT DECISION-MAKING ENTERPRISES OF HIGH-TECH INDUSTRIES
Inna G. Ivanova, Angelina Gilshtein, Vasilisa Byzova THE CONCEPT OF ORGANIZATIONAL AND ECONOMIC MECHANISMS IN MANAGEMENT DECISION-MAKING ENTERPRISES OF HIGH-TECH INDUSTRIES // Modern European Researches. - Salzburg, 2017. - №1. - P. 13-20.
The article presents approaches to the classification of industries by the degree of technological and knowledge-based and reflects the essence of the high-tech industry. The scientific novelty of the work is theoretical justification the concept of "high-tech enterprise" and the development of principles of organizational methods to ensure the effective management of high-tech enterprises.
FORMATION OF A POSITIVE IMAGE AND REPUTATION OF THE COMPANY
Inna G. Ivanova, Tatyana Valeriyevna Metelskaya, Alina Mikhaylovna Leonovich FORMATION OF A POSITIVE IMAGE AND REPUTATION OF THE COMPANY // Modern European Researches. - Salzburg, 2017. - №1. - P. 20-26.
This article is devoted to the formation of business reputation and image of the company. The image of the company is always associated with his trademark and, of course, depends on advertising, you also need to remember about the positive feedback from customers. The good reputation of the company has to earn for years, but thanks to her income is improving, new opportunities, and on the part of customers and partners more confidence.
STATISTICAL METHODS IN THE ANALYSIS FACTORS OF WELFARE OF THE POPULATION
Elena Vladimirovna Kabashova STATISTICAL METHODS IN THE ANALYSIS FACTORS OF WELFARE OF THE POPULATION // Modern European Researches. - Salzburg, 2017. - №1. - P. 27-34.
The urgency of the problem under investigation due to the fact that the well-being of the population is the main objective of public policy and priority of long-term socio-economic development of the Russian Federation. The article aims to study the population welfare factors using statistical methods. The leading methods to the study of this problem are: analytical (factor) grouping and multiple correlation and regression analysis. With the help of analytical categories was found a direct correlation between incomes and indicators of socio-economic development of Russian regions. As a result, correlation and regression analysis, the most significant factors affecting the incomes of the population have been established, and a quantitative evaluation of this dependence. Article submissions may be useful for the development of programs for socio-economic development of regions with a view to improving the welfare of the population, as well as in predicting the level of income.
PUBLIC RELATIONS IN USSR
Aleksander Vladimirovich Koretskiy PUBLIC RELATIONS IN USSR // Modern European Researches. - Salzburg, 2017. - №1. - P. 34-41.
The relevance of the research problem due to the dynamic development of the PR industry around the world, raising public attention to PR as a science and the institutional approach to the study of PR-technologies. The purpose of this article is to describe the PR activities during the period of the Soviet Union, to distinguish methodological framework of «Soviet PR», and the formulation of the concept of "Soviet PR".A leading approach to the study of this problem was a detailed analysis of the economic ,social and political systems of the USSR and important geopolitical events of the time. In this work, we were able to identify unique Soviet mechanism PR, to characterize the level at which realized impact on the population , to determine the status of PR objects. The materials may be useful for the history of the development and expansion of the methodological base of the Russian PR.
PSYCHOLOGICAL CULTURE AS A FACTOR OF OVERCOMING INTERPERSONAL CONFLICTS IN THE ORGANIZATION
Tatyana Ivanovna Kulikova PSYCHOLOGICAL CULTURE AS A FACTOR OF OVERCOMING INTERPERSONAL CONFLICTS IN THE ORGANIZATION // Modern European Researches. - Salzburg, 2017. - №1. - P. 42-49.
The relevance of the study is also determined by the fact that the development of psychological culture of employees of the organization as a mechanism for the prevention of interpersonal conflicts in the organizational environment is rarely reflected in experimental studies that could be effectively used to explain and control of organizational conflicts. The article presents the results of an experimental study of psychological culture as a factor in overcoming interpersonal conflicts within the organization. The composition of the study group consisted of 36 people ranging in age from 26 to 45 years old. The general hypothesis of the study was in the statement that overcoming of interpersonal conflicts in organization should be contributed to the appropriate level of psychological culture including a high level of constructive communication, good psychological self-regulation, the ability to know and to assess their personality realistically.
FORMATION OF PRESCHOOLERS’ CONSTRUCTIVE ABILITIES BY MEANS OF THE LEGO CONSTRUCTOR
Liya Luttovna Lashkova FORMATION OF PRESCHOOLERS’ CONSTRUCTIVE ABILITIES BY MEANS OF THE LEGO CONSTRUCTOR // Modern European Researches. - Salzburg, 2017. - №1. - P. 49-56.
The relevance of the problem is caused by the developed need to expand the maintenance of preschool education, develop methodical providing for organization preschoolers’ Lego design, which would conform to requirements of the innovative and socially adapted orientation of educational activity in kindergartens. The purpose of the paper is to justify the technique of formation constructive abilities among advanced preschoolers, when using the LEGO designer both at the lessons, and in free children's activity. The leading approaches to the research are system-activity, integrative and competence-based approaches. The author presents the developed technique for constructive abilities formation among 5-7 year-old children when using LEGO and the pedagogical conditions for its realization. The materials of the paper can be useful to optimize the process of Lego design organization for children at preschool educational organizations.
THE ROLE OF SMALL BUSINESSES IN THE CURRENT ENVIRONMENT. SMALL BUSINESS PROSPECTS IN RUSSIA
Inna G. Ivanova, Olga Aleksandrovna Makhnyreva THE ROLE OF SMALL BUSINESSES IN THE CURRENT ENVIRONMENT. SMALL BUSINESS PROSPECTS IN RUSSIA // Modern European Researches. - Salzburg, 2017. - №1. - P. 56-63.
This topic is particularly relevant for Russia today. Small business plays a very big role in the national economy, its development affects economic growth, the acceleration of scientific and technological progress, on the saturation of the market required quality products, the creation of new jobs, that is, to solve many pressing economic, social and other problems. The experience of developed countries of the modern world clearly demonstrates the need for any national economy highly developed and effective small business sector.
THE PECULIARITIES OF ADOLESCENTS’ MOTIVATION IN COMPARISON WITH SENIOR SCHOOL STUDENTS’ MOTIVATION TO STUDY
Marina Evgenyevna Nickolaeva THE PECULIARITIES OF ADOLESCENTS’ MOTIVATION IN COMPARISON WITH SENIOR SCHOOL STUDENTS’ MOTIVATION TO STUDY // Modern European Researches. - Salzburg, 2017. - №1. - P. 64-70.
In this article some facts about adolescents’ motivation to study in comparison with senior school students’ motivation are shown. Adolescents have not so much strong motivation to study but they have strong motivation to know about themselves, they want to show their own identity.
FINANCIAL AND ECONOMIC ANALYSIS OF ACTIVITY PJSC “GAZPROM NEFT”
Julia Pavlovna Pavlova, Tatiana Genrichovna Gurnovich FINANCIAL AND ECONOMIC ANALYSIS OF ACTIVITY PJSC “GAZPROM NEFT” // Modern European Researches. - Salzburg, 2017. - №1. - P. 70-77.
The paper deals with financial standing of the company condition. It is characterized by a system indicators reflecting the presence, location, use of financial resources and all the financial and economic activity of the company. The main indicators of financial activity of the "Gazprom oil" enterprise are studied.
THE SYSTEM OF PUNISHMENTS IN THE ANCIENT ROME
Julia Valeryevna Pershina THE SYSTEM OF PUNISHMENTS IN THE ANCIENT ROME // Modern European Researches. - Salzburg, 2017. - №1. - P. 78-86.
The need to define the highest limit of criminal and legal impact on the criminal setting "ladder" of punishments in society defines the relevance of the studied problem. The purpose of the paper is to analyze and give the characteristic of the system of punishments in the Ancient Rome for crimes of public and private character. The leading research method is the system-structural method. The author studies the system of punishments in the Ancient Rome and concludes that it was applied according to the principle of justice, which was understood specifically in relation to living conditions of the antique society. The materials of the paper can be useful to scientists studying the Roman right, to students studying law and masters of law.
THE THEORETICAL FOUNDATIONS OF HUMAN RESOURCE MANAGEMENT PHILOSOPHY OF THE TWENTY-FIRST CENTURY
Julia Pavlovna Pavlova, Irina Ivanovna Saenko THE THEORETICAL FOUNDATIONS OF HUMAN RESOURCE MANAGEMENT PHILOSOPHY OF THE TWENTY-FIRST CENTURY // Modern European Researches. - Salzburg, 2017. - №1. - P. 86-93.
To date, human resource – one of the main bases of the enterprise. Personnel management philosophy – the whole of principles, moral, as well as administrative rules, which were developed in the organization and which equally divides each of its employees. This philosophy - this is one of the most important components of the company philosophy. The philosophy of management personnel of the organization - it is a some document, which demonstrates that the person has the right to work in safe workplace, he has the right to freely express their views, he has the right to use his abilities fully.
ABOUT THE NEED OF TERRITORIAL COMMUNITIES ASSOCIATION WITHIN DECENTRALIZATION OF THE UKRAINIAN POWER
Gennady A. Senkevich ABOUT THE NEED OF TERRITORIAL COMMUNITIES ASSOCIATION WITHIN DECENTRALIZATION OF THE UKRAINIAN POWER // Modern European Researches. - Salzburg, 2017. - №1. - P. 94-101.
The relevance of the studied problem is caused by the need to change the system of local authorities in Ukraine and create new institutes of self-government. The purpose of the paper is to study the processes connected with elimination of the centralized system of public administration. The system allowed ruling regime to establish dictate of monopoly on adoption of political and economic decisions in the country, to abolish legislative and executive bodies in the form of local councils and regional public administrations and to create the communities capable for effective territorial operation. The partnership between the central power and representatives of communities can become implementation of the positive scenario for the country’s development. First, due to inclusion of local elite in development and adoption of the state decisions. The analysis of changes in a social-political paradigm is the leading research method. The analyses allowed to build the concept of modern political development of Ukraine and to predict results of the reform of local government declared by the Ukrainian government. The system analysis of a local power defined the optimum balance between central and local powers in Ukraine to create public control over activity of new public institutes and favorable conditions for their development and successful functioning. The main research result is the concrete recommendations for creation a new model of public self-government taking into account scientific theories and a practical advice of experts relying on the existing international experience. The paper can be used for development of special courses "A paradigm of modern political development", "Political process in Ukraine", "Bases of social forecasting". The materials can be useful for the subjects Political Science and Social Forecasting and listeners of departments of sociology and political science of the Dnepropetrovsk National University of O. Gonchar.
THE CONTENT OF THE CONCEPT «PROFESSIONAL SELF-IMPROVEMENT OF THE TEACHER OF PRIMARY EDUCATION»
Bella Vladimirovna Sergeeva THE CONTENT OF THE CONCEPT «PROFESSIONAL SELF-IMPROVEMENT OF THE TEACHER OF PRIMARY EDUCATION» // Modern European Researches. - Salzburg, 2017. - №1. - P. 102-109.
This paper deals with the problem of professional self-improvement of the teacher of primary education. The article clarified the content analysis of the concepts of "professionalism" (derived from his "professional" term) the concept of professional self-improvement of the teacher of primary education, is presented and "cultivation" allows you to highlight these structural components of professional self-improvement of the teacher of primary education, which is a holistic, system quality, professional competence, professional orientation and professional flexibility.
ANALYSIS OF RECREATIONAL-ECONOMIC ACTIVITIES BASED ON SIMULATION MODELING
Hanna Mykolayvna Shevchenko, Mykola Mykolayovych Petrushenko ANALYSIS OF RECREATIONAL-ECONOMIC ACTIVITIES BASED ON SIMULATION MODELING // Modern European Researches. - Salzburg, 2017. - №1. - P. 110-116.
Relevance of the research problem is caused by the need to improve the theoretical and methodological support to the analysis of economic activities related to the provision of public services in rest and recovery. The purpose of the article is to build the offers on the analysis of recreational-economic activities based on simulation modeling. The main results is the development of generalized scheme of simulation modeling the recreational branch functioning taking into account the direct and indirect relationships between agents who are interested in recreation. The materials of the article can be useful for anyone who is studying recreation, for recreation specialists and managers of enterprises, and public authorities in regulating the functioning of recreational industry.
AGE-RELATED IDENTIFICATION IN THE SOVIET IDEALOGICAL DISCOURSE: THE IMAGE OF THE CHILD
Zhanbota Baurzhanovna Esmurzaeva, Elena Vladimirovna Novikova , Tatyana Viktorovna Shkaiderova, Maxim Leonidovich Marus AGE-RELATED IDENTIFICATION IN THE SOVIET IDEALOGICAL DISCOURSE: THE IMAGE OF THE CHILD // Modern European Researches. - Salzburg, 2017. - №1. - P. 116-123.
The article describes some mechanisms of propaganda, which formed the concept of the child’s role in the Soviet society and included the prototypical image of “Soviet children” made up by the Pravda newspaper in 1930s and 1940s into the ideological system of socialization.
AN "IDEAL" MODEL OF LEGAL CONSTRUCTIVE BEHAVIOUR IN THE DEMOCRATIC STATE (BASED ON THE PERCEPTIONS OF STUDENTS, THE ASU LAW FACULTY)
Bella Aleksandrovna Teobald AN "IDEAL" MODEL OF LEGAL CONSTRUCTIVE BEHAVIOUR IN THE DEMOCRATIC STATE (BASED ON THE PERCEPTIONS OF STUDENTS, THE ASU LAW FACULTY) // Modern European Researches. - Salzburg, 2017. - №1. - P. 124-134.
The article is devoted to definition of the "Ideal" model legal constructive behavior through the context of the democratic state in the views of participants of educational process by results of sociological research.
TECHNIQUES OF SPEECH ACTIVITY OF YOUNGER SCHOOL STUDENTS
Bella Vladimirovna Sergeeva, Olga Sergeevna Trofimtsova TECHNIQUES OF SPEECH ACTIVITY OF YOUNGER SCHOOL STUDENTS // Modern European Researches. - Salzburg, 2017. - №1. - P. 135-143.
The article is devoted to the problem of development of speech activity of younger pupils in elementary school. The problem is due to study the contradiction between the need of formation of speech activity of younger schoolchildren and the lack of attention of the modern school to the problem. In elementary school, the problem of speech is related, firstly, to the fact that students in his speech often repeated the same words; secondly, the inaccuracy of the use of words in speech; Thirdly, with the inability to use the trails and other visual means of language; Fourth, with the inability to properly build syntax. This article describes the psychological and linguistic basis for the development of speech activity of younger schoolboys. Presents the problems of formation of speech activity of younger schoolchildren. Also disclosed methodological foundation of development of speech activity of primary school children. The article presents the results of the pedagogical experiment to determine the level of aesthetic education of younger students.
CREATIVELY-DEVELOPING EDUCATIONAL SPACE AS A CONDITION OF FORMING AND DEVELOPING OF CREATIVE COMPETENCE OF A FUTURE TEACHER
Alexander Viktorovich Tutolmin CREATIVELY-DEVELOPING EDUCATIONAL SPACE AS A CONDITION OF FORMING AND DEVELOPING OF CREATIVE COMPETENCE OF A FUTURE TEACHER // Modern European Researches. - Salzburg, 2017. - №1. - P. 144-151.
The article examines the phenomenon of «Creatively developing educational space, tendencies of development creatively developing educational space of pedagogical Institute in modern conditions of continuous pedagogical education of future teachers. The factors that affect the productive integration of TROP and the process of teacher education; the higher education technology vocational training creative for creativity in teaching.
FEATURES OF PR IN INTERNET NETWORK
Olga Nikolaevna Kobtseva, Christina Vasilyevna Vlasova, Diana Vyacheslavovna Dzhavadyan FEATURES OF PR IN INTERNET NETWORK // Modern European Researches. - Salzburg, 2017. - №1. - P. 151-161.
Relevance of the researched problem is caused by the fact that PR on the Internet is the communicative activities on the Internet directed to forming and maintenance of mutual understanding and a cooperation between the subject of PR (Internet representative office, Online project, the separate website) and the network public; and also on ensuring stable bilateral communication and receipt of feedback from target groups of the subject of PR. The purpose of article consists in studying of the theory which will help to come to understanding of correctness of own actions and universal laws of marketing and PR. The leading approach to a research of this problem applies the system approach allowing to consider set of methods and PR technologies on the Internet, the purposes and functions of all elements as components of single system of PR-communications. Article is result of a research of ours, PR on the Internet gains huge popularity every year, and is huge promotion in business as many entrepreneurs first of all begin to advance the company and to acquaint consumers with goods on the Internet. Materials, this article first of all can be useful to the beginning businessmen who develop the business from scratch, and also for people who has wide experience in the sphere of Internet PR.