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Vadim V. Gusachenko, Tatiana V. Korobkina SELF-PRACTICES, PSYCHOTHERAPY AND HUMAN BEING IN CONTEXT OF THE INTEGRATIVE APPROACH // Modern European Researches. - Salzburg, 2020. - №3. - P. 4-10.
The relevance of the study is caused by the need to search for new methodological foundations of the humanities and psychological knowledge, modern psychotherapeutic practices, self-practices in the context of integrative philosophical and anthropological approaches. The article deals with the problem of self-practices designed to satisfy the narcissistic need for self-improvement of a modern person. The place of psychotherapy among self-practices and its special role and purpose in culture in general and for a person in particular is determined. Narcissistic tendencies are discussed as a consequence of consumerism in the context of self-practices and psychotherapy, which, being a response to the narcissistic fixation of culture, serve and drum up these features. The ways out of the situation are offered through the understanding of psychotherapy and a human being in the context of integrative approach
NEW REALITY 2020: DISTANCE EDUCATION AND FORMATION OF THE ELECTRONIC LEARNING ENVIRONMENT IN THE UNIVERSITY
Svetlana D. Ivanova, Dmitry D. Shemonaev NEW REALITY 2020: DISTANCE EDUCATION AND FORMATION OF THE ELECTRONIC LEARNING ENVIRONMENT IN THE UNIVERSITY // Modern European Researches. - Salzburg, 2020. - №3. - P. 10-14.
The aim of this work is to analyze the factors that determine the effectiveness of modern distance learning at the university level, as well as the effectiveness of using electronic learning resources. The authors point to a distinctive feature of the new reality of the spring semester of 2020 - the complete replacement of full-time studies with distance learning. The features of distance learning not previously observed are discussed in the article. It is proposed to take into account a number of factors affecting the quality of education in the new conditions.
INTERGENERATIONAL TRANSMISSIONS IN THE CONTEXT OF AN INTEGRAL APPROACH TO UNDERSTANDING HUMAN BEINGS
Tatiana V. Korobkina , Natalia N. Dashenkova INTERGENERATIONAL TRANSMISSIONS IN THE CONTEXT OF AN INTEGRAL APPROACH TO UNDERSTANDING HUMAN BEINGS // Modern European Researches. - Salzburg, 2020. - №3. - P. 14-20.
The relevance of the problem under study is due to the current condition of humanitarian knowledge both in general and in the field of philosophical anthropology, integral philosophy and psychology, an attempt to rethink the classical foundations of knowledge about a human being. The article is aimed at finding new ways and methods of studying human nature. The leading approach to the study of this problem is the integral approach, including one of the most popular today in the field of the holistic paradigm, the integral approach of Ken Wilber. The object of this article is the phenomenon of intergenerational transmission. This concept as the transmission of information about the life of ancestors and its influence on the fate of descendants was formulated in the second half of the twentieth century in the framework of the psychological research of Ivan Boszormenyi-Nagy and developed by Ann Anselin Schutzenberger. In modern natural science, experiments have been carried out, during which the definition and understanding of the mechanisms that affect the occurrence of this phenomenon have been outlined. The definition of transmissions between generations and the introduction of this concept into the conceptual environment of the modern humanities expands and deepens our understanding of our own nature, substantiating and developing the integral approach as a theoretical basis for further study of this issue.
Svetlana L. Suvorova, Tatyana V. Khilchenko, Anna V. Knyazheva ONLINE TECHNOLOGIES AS A BASIS OF DIGITALIZATION OF POLYCULTURAL FOREIGN LANGUAGES TEACHING // Modern European Researches. - Salzburg, 2020. - №3. - P. 21-27.
The relevance of the problem under study is due to the modern requirements of educational practice for the use of Internet resources and online technologies, which are the basis for the implementation of the digitalization process of teaching foreign languages. The purpose of the article is to examine the linguodidactic potential of online technologies in the process of digitalization of multicultural teaching of foreign languages. The leading approach to the study of this problem is multicultural. The article deals with main problems of modern theory and methodology of using online technologies in the process of digitalization of foreign language teaching. The authors make a special scientific perspective on the positioning of the multicultural basis of modern teaching of foreign languages. Much attention is paid to considering the linguodidactic potential of some online technologies as a basis for teaching foreign languages in the context of digitalization, in particular: case technology, e-mail projects and Skype technology. The materials of the article can be useful in designing the educational process for teaching foreign languages using digital educational resources and online technologies.
APPLICATION OF ADVERTISING TACTICS THROUGH A HIERARCHY OF NEEDS IN THE ENGLISH LANGUAGE (ON THE EXAMPLE OF ENGLISH INSTAGRAM POSTS)
Еlena А. Yukhmina, Nadezhda V. Obvintseva APPLICATION OF ADVERTISING TACTICS THROUGH A HIERARCHY OF NEEDS IN THE ENGLISH LANGUAGE (ON THE EXAMPLE OF ENGLISH INSTAGRAM POSTS) // Modern European Researches. - Salzburg, 2020. - №3. - P. 28-33.
The relevance of the research is explained by the need for the constructive application of advertising tactics to ensure the effectiveness of Instagram advertising. The purpose of the article is to consider English advertising Insta-posts through a hierarchy of needs. The leading approaches to the study of this topic are structural-semantic and functional-communicative. The authors give the typology of the most popular Insta-topics relying on the number of publications with the relevant hashtags on the basis of the hierarchy of people’s needs. A correlation between Insta-topics and the hierarchy of basic needs by Maslow is drawn in the paper. There are distinguished a number of key functions of advertising posts, discussed advertising formats. The authors reveal how advertising employs a hierarchy of people’s needs to become more efficient and close to the target customers. In conclusion tactics used in advertising posts of the social network Instagram depending on the hierarchy are presented and the explanation of the tactics used is drawn. The article may be useful for philologists, linguists, marketers and advertisers.