Many political, economic, and cultural changes are underway in modern society. A lot of them are the result of globalization. Intercultural communication is actively devel-oping all over the world, which can only affect people's everyday lives. Globalization concerns not only the scientific, economic, and cultural life of society, but the lan-guage of certain people as well. As these changes are largely the result of the discov-ery of Western culture, it is clear that many languages are going through the intensive borrowing process.

The relevance of the problem under study is due to the existence of different worldviews in the modern world. The purpose of the article is to examine the various sets of minds of cultures. The leading approach to the study of this problem is multi-cultural. The article deals with the main problems of theology and atheism in today's world. The authors make a special scientific perspective on the positioning of the multicultural basis of ideology in different cultures. Much attention is paid to consid-ering the Biblical worldview. The materials of the article can be useful in the general process for acquainting with differences in the cultures' sense of the world.

The relevance of the problem under study is due to the demand for studying the se-mantic foundations of traditional ornamental art, within the framework of value ori-entations and traditions of the folk craft culture of Kabardino-Balkaria. The purpose of the article is to determine the main ornamental complexes that are the artistic reflec-tion of the symbolic image in the folk craft culture of Kabardino-Balkaria. The meth-odological basis of the research is cultural and art studies. This approach led to a comprehensive analysis of the artistic foundations of the symbolic image in the na-tional handicraft art. The study resulted in typological ideas about the main ornamen-tal complexes in the folk craft ethnic culture of Kabardino-Balkaria. The materials of the article can be useful for students and teachers in working out programs and train-ing courses in cultural studies, ethnography, art criticism.

The article deals with the issues related to the problem of «an individual-ethnos-religion-language» through the example of modern Republic of Bashkortostan. The subject of the study is the data of socio-psycholinguistic experiments conducted by the authors, and the results of sociological surveys. The object is the characteristic of the correlation of linguistic and religious identities of a bilingual living in the multi-ethnic and multifaith republic. The authors have used the methods of observation, questioning, comparison, analysis of the surveys results, descriptions. Religiosity has been studied in terms of the main parameter – religious consciousness, and separate issues related to religious behavior have also been covered in appropriate cases. The novelty of the study consists in focusing on the peculiarities of the linguistic and eth-no-religious identity exercised by the republic inhabitants in a synchronous context. Empirical data are given, a conclusion about the ambiguity of the analyzed ideas is drawn.