The paper deals with the model opening function of image in the course of formation of the steady relation to activity of organization during management activities of public relation. The model is based on the social psychology model of casual attribution and sociology model of formation of public opinion in reference groups.

The topicality of this work is that the process of learning English begins with learning how to read, and it’s not an easy matter to cope with difficult English phonetics. The main aim of this article is to study two main methods of teaching how to read in English: phonics based and the whole language. The problem statement relies on understanding which approach is easier and more effective. Searching for an answer, different sources concerning that problem were observed and main points were reflected in this article. The experiment described here was carried out at one of Russian schools, and the results we have got show how meaningful and useful each method may be. The materials of the article may be helpful for young teachers in teaching reading children and adults.

The relevance of the research problem due to the need to to reconsider the concept of the cultural and educational environment. The purpose of the article is analyzing the historical stages and definitions of the cultural and educational environment. The leading research methods of this problem are the historiographic method and the descriptive method. In article the main historical stages of development and definition of the cultural and educational environment are considered, characteristics, aspects of the cultural and educational environment are provided. The article will be useful for researchers of historical and pedagogical Sciences interested in this issue.

The paper provides a brief overview of the historical conditions for the emergence and development of business in Russia. Business development in Russia has become one of the most important areas of economic transformation in the country. It took place in several stages, each of that is characterized by the specific economic and political circumstances

The paper discusses the last year of life and creativity of P.I. Tchaikovsky, which is interpreted as a nonlinear process including a ‘cascade’ of bifurcations and divided into three stages: order – chaos – new order. We are talking about fractals-processes of elementary, middle and final stages of development, as well as the presence of a ‘point of golden section’, which is thecharacteristic of non-linear systems of different origin having similar processes of self-organization. From the standpoint of synergy version, the composer's death appears in a different light. It becomes clearer contours, as synergistic simulation is based on real and specific facts of the biography of the composer. Perhaps, P.I. Tchaikovsky ‘creates his own future, which leads to a restructuring of his consciousness. The feeling of fear of death disappears, and tired soul finally finds peace.

In the paper, some topical problems concerning the financial position of the Russian university professors and different methods of financial and non-financial character that are meant to stimulate the faculty for continuous self-perfection and professional development are discussed. The analysis of the working conditions of the Russian professors shows that due to an extremely high teaching load they lack time for scientific research and other forms of activity. Having described the consequences of the crisis that struck the soviet system of higher education in 1990-s, the authors examine the present-day situation and come to the conclusion that Russian higher education again faces a crises, but this time it is provoked by organizational and social reasons. In this hard period, some urgent measures should be taken – in a form of financial and social stimulation – in order to support the Russian professors and to create safe and stable conditions for their personal and professional development. The results of the survey, which is aimed to highlight some topical problems in the life of the Russian professors, are presented. They show that not all the methods of professors’ stimulation exist in Russia, and some of them are less popular among the Russian scholars than among their foreign colleagues.

In this paper, the author describes the problem of the definition of the notion of informatics. Based on the comprehending of the phenomena of information, information processes and information technologies, a terminological analysis of this notion is presented. The authorial handlings of informatics and information society are given.

In the paper, the authors consider the mental and language culture of Indo-European union in terms of Russian literary language. The authors show how the Russian Language unites Slavonic cultures and determines the annexation of the Russian Language into the system of semantic oppositions.

Regional investment legislation provides the same circumstances for all investors, promotes the elimination of administrative barriers, and creates favorable tax regime and preferences.

The relevance of the paper is caused by active development of agriculture in the Krasnodar Krai, efficiency of use of tractor park in agriculture. The purpose of the paper is to analyze the efficiency of use of tractor park in one of the agricultural organizations of the Krasnodar Krai. The leading method of the research is calculations of analytical and synthetic indicators of efficiency of use of tractor park. The research reflects an organizational-economic mechanism of efficiency increase of agricultural works. Materials can be useful to young scientists and experts, and representatives of agrarian-industrial complex.

The paper deals with characteristic of pedagogical and methodical aspects of formation of universal educational actions of younger school students in the training course of initial step of the general education. The author defines optimum conditions and possibilities of implementation of the new educational standard by means of L. V. Zankov's didactic system of developing training, the main tendencies connected with formation of universal educational actions of younger school students. The results of the research show that organization of educational process in the framework of L.V. Zankov’s didactic system help school students to form and improve all types of universal educational actions. Thus, L. V. Zankov’s didactic system can serve the technological component of education defining ways and means of formation of universal educational actions, achievements of socially desirable level of pupils’ development. Methodical materials are developed and approved on the basis of MAOU Gymnasium No. 2 after A. P. Chekhov (Taganrog, Russia).

The paper deals with the problem of qualified personnel lack in the sphere of Spa industry. The author reviews the existing educational programs in this sphere; justifies the need in development of specialized bachelor and magistracy programs for personnel training in Spa industry. Implementation of system training for Spa industry will allow to establish the general requirements to professional knowledge and competences of workers of all levels; to increase quality of Spa services; to develop production schedules in the industry; to enter professional standards regulating skill level of Spa personnel; to develop programs of personnel certification to confirm compliance of preparation level to the established requirements in the professional standard. Development and approval of the standard of the profession will allow Spa experts to take legal and official position in the Russian labor market.

Development of the banking sector of the Russian Federation faces a large number of problems: operations of the regulator, shown in revocation of licenses and increase of a key rate, restriction of external loans, decrease in trust of the population. In these conditions, development of regional banks has to be carried out on the way of their active interaction with a business sector by means of active participation of the regional authorities. Use of mechanisms of subsidizing of the interest rate on credits of regional banks has to promote increase of enterprise activity of subjects of small and medium business and increase stability of credit institutions.

The relevance of the studied problem is caused by the need to receive qualitative knowledge as the guaranteed result of studying chemical disciplines with high share of independent work at agrarian higher educational institutions. The purpose of the paper is theoretical justification and experimental quality check of training with application of module-rating technology in teaching chemical disciplines. The leading methods of the research problem are pedagogical experiment, comparison, generalization. The authors review pedagogical researches of theoretical and methodological bases of training quality assessment at the present stage of development of higher education system and assess the efficiency of module-rating technology of teaching chemical disciplines at the chemistry department of the Oryol State Agricultural University (OryolSAU). The module acts in the form of differential control of students’ knowledge. The basis of efficiency parameters is quality of the acquired knowledge, skills and abilities, informative activity and strengthening of motivation of a trained. Materials of the paper can be useful to teachers of higher educational institutions with both chemical and non-chemical profiles.

The paper is devoted to the activity of the first special Russian museum for children at the beginning of XX century. The museum is connected with the name of N. Bartram.

The paper contains analysis of the Cypriot economy before and after the banking crisis in 2013. Author defines causes of the banking crisis and considers consequences, which the country’s economy faced after restructuring of banks and bank deposit levy. Current situation and prospects for development of the Cypriot economy are also examined.

In modern conditions, the sphere of economic interaction of regions and improvement of their industrial policy (without which normal functioning it is impossible to speak about formation of uniform market and industrial space in the country) is insufficiently investigated. There is a need to study new approaches to interregional and integrational economic relations, which would allow to bring regional industrial policy to the new level in compliance with high scientific-technical, personnel and production potential. All these will allow to meet sanctions facing Russia nowadays.

Features of corporate formations development in the sphere of constantly amplifying influence of globalization of world economy and features of its cyclic development gained the high importance nowadays. The theory of business cycles significantly dominates in studying of developmental processes, which cornerstone is the fundamental law of the investment cycles theory: laws of investment define phases of industrial cycle. According to the authors, the topical issue is studying corporate formations development in conditions of cyclically active environment, within coordination of forward economic development of corporate formations with cycles of global economy development by means of formation of corporate policy of cyclic fluctuations smoothing.

The paper is devoted to the analysis of problems of legal regulation of public service in education, and also to problems of legal regulation and types of the conflict of interests in public service of the Russian Federation.

The paper deals with the relevance of application of new methods of training, the most important of which is competence-based approach to education in non-linguistic higher educational establishments. The purpose of the paper is to revive the main signs of modern language formation which covers a large number of people studying foreign languages at the most various levels. The paper offers quite a wide range of methods and technologies which can be used for foreign language training through the role-playing usage and it also describes educational process basing on competence approach to education. The presented material will be useful for lecturers of higher educational establishments.

Media education is the process of development and education of personality through and on the material of media. Media competence is the ability to use, critically evaluate and transfer media texts. Media competence includes consideration of the four leading indicators of the level of its development. To develop the ability for value-based judgment we used a modified model of the axiological analysis of a text of D. Mieth. Media education, in our understanding, is a process of development and self-development of a person critically using the materials of media.

The urgency of the problem being studied due to the need to develop a wide range of control technologies and correction of bioproduction processes to address emerging threats in emergency situations Biosafety drinking and other uses, located in the vast territories of aquatic ecosystems, in particular - the technology is used for the correction of floating plants and remote sensing - to monitor the status of the aquatic ecosystem. The purpose of the research is to study using the original having the world novelty, the mathematical apparatus, the structure of relations colorimetric parameters of the water surface, measured remotely with a relatively simple and inexpensive methods. The leading method to the study of this problem is a formalized description of this structure with the help of a new class of mathematical models, called discrete models of dynamic systems - DMDS. Our results show the possibility of using the DMDS, certain aspects of bioproduction processes in aquatic ecosystems, aspects that are important in terms of technology to eliminate, with floating plants, water consumption biosecurity threats in extreme conditions. Article submissions may be helpful to a better understanding of the systemic aspects of the functioning of aquatic ecosystems and, in practical terms, to create technologies control and correction of character bioproduction processes in reservoirs and streams to eliminate, in extreme situations, threats biosafety consumption.

A new method of the econometrics computation, based on application of methods of information theory and new statistics « entropy of distribution » is offered. It is shown, that the entropy is the universal statistics, allowing to solve all problems of simulation of complex economic processes, the analysis of stochastic processes, including identification of the law of allocation and solving the problem of discrimination.

The new informational criterion of the distribution law identification is offered. It is shown that this criterion is universal and allows to test any hypothesis but not only Gaussian processes as the Pearson criterion. It is shown that the informational criterion is more powered in comparison with the Pearson criterion and has a smaller beta error.