The paper analyses the history of media linguistics study, focuses on foreign experience and mentions Russian view on the discipline. The study also presents an example of effective usage of media texts while teaching language; authors offer a scheme for media text analysis.

The purpose of our research was studying physical and functional preparedness of military medical students taking into account their vegetative status. As a result of research it is established that functional and physical states at students of educational military center (EMC) of medical university have direct dependence on the vegetative status. Sympathetic reaction is more favorable for future military physicians as it causes sthenic emotions. It is revealed that the prevalence of a parasympathetic tone is characteristic for most of students of EMC. The presented materials will be useful for the development of activities directed on correction of functional state of organism of medical students of EMC.

The paper is devoted to morphological features of muscular plate of a mucous membrane of fundal section of stomach of white rats in the conditions of long consumption of the dispersed (carefully mechanically crushed) food. A number of morphological features of smooth muscles of a mucous membrane from 21 to 360 days of ontogenesis, in particular essential thinning of a muscular plate, and also reduction of volume of smooth muscle cells and decrease of the general level of their differentiation are established.

Twenty-first century - the information age. Many studies have asked the question: What is the "human element" of the new world - a world of mass communications, high technology, electronic means of communication? How does the activity, communication and human consciousness in society, fixed capital, means of production and resource development which becomes information. What role does the virtual world in our lives? What will the virtual communication? (Belinsky)

The disclosed figures advocacy strategy aimed at inciting ethnic intolerance and hostility, humiliation of national dignity, honor, and also summarizes the issues of judicial practice in cases of this category.

The external and internal reasons cause introduction and distribution of innovations in education. The external reasons are normative documents, administrative resources, production need, etc. The internal reasons are teacher’s personal needs and needs of pedagogical communities. The paper analyses the influence of psychological type of a person on relation to innovations that is the defining factor of success of all innovative process.

Relevance of the studied problem is caused by need of further improvement of the office legislation of the Russian Federation regarding material and non-material stimulation of public servants. The purpose of article consists in research of provisions of the foreign legislation on stimulation of public servants regarding possibility of their use in the office legislation of Russia. The leading approach to research of this problem is the analysis of the office legislation of the foreign states. Results of the present article allow to improve further the office legislation of Russia regarding material and non-material stimulation of public servants. Materials of article can be useful to public servants, and also the scientists who are engaged in a perspective of public service.

The paper attempts to develop the multilevel control system for territorial and branch development in market conditions. The system is constructed on the basis of wide use of different types of marketing (Lavrov & Polikarpova, 2012) and their horizontal and vertical integration.

The article investigates the factors that make Kaluga region attractive for foreign investment. Special attention is paid to the analysis of the index of industrial production in the region and the highlighting of the fastest growing industries in the industrial sector. The problem of higher educational institutions’ financing is also analyzed. The following groups of factors have been proposed and analyzed: factors contributing to increased investment flows into the regional production, and constraints on the investment attractiveness of the Kaluga region.

This article is devoted to the question of finding a balance of interests in the discussion of the parameters of the leasing transaction by its participants. It presented each parameters analysis and points that is needed to count in the process of searching the balance of interests.

Relevance of research consists in need of elementary school teachers for development of the conditions directed on formation of information literacy of younger school students. The problem of research consists in a contradiction between requirements of FSES to formation of information literacy and insufficient attention in practical work of elementary school on formation of information literacy of younger school students in the course of training. The purpose of article consists in theoretical justification and experimental check of efficiency of the conditions promoting formation of information literacy of younger school students. The leading methods to research of this problem are theoretical and empirical. Process of formation of information literacy of younger school students will be successful if in the course of training purposefully to create the following conditions: use of nonconventional forms of the organization of lessons of a graphic intersubject course «Reading. Work with the text», creation the information and education environment of elementary school. Materials of article can be useful to bachelors, masters, graduate students to the teachers of primary education who are trained according to the Primary education program, also.

The paper is devoted to a perspective of the right and legal freedom, considered by I. Kant within the critical philosophy created by him, and to views of researchers on his creativity.

The research deals with the study of peculiarities of perception and processing of information with the help of the language. It is devoted to linguistic units representing the concept of MOTHERLAND in Russian and German linguistic background. The research is based on the material of lexicographic sources and texts of various types.