№4 (TPMS) / 2017 скачать
Anna I. Kozlovskaya, Oksana N. Mischyk HR-MANAGEMENT IN RUSSIA: CURRENT CONCEPTIONS AND TECHNOLOGIES // Modern European Researches. - Salzburg, 2017. - №4. - P. 6-11.
At the present development stage the effective work of an organization is practically impossible without HR management. This aspect defines the actuality of the scientific research because the HR system in Russian companies is underdeveloped. The components of HR department, a personal and professional portrait of an HR Manager were identified as well as his performing capacities. HR branding as a tool of an effective work of HR department was considered. The peculiarities of the development of Russian and Western European HR management were defined. The article contains the analysis of the HR policy in Baltika Breweries LLC, the deficiencies of HR management were revealed and the program for the HR department further development was worked out.
Alina O. Perepelitsa COMMUNICATION ASPECTS OF PERSONAL SALES IN THE HORECA SECTOR // Modern European Researches. - Salzburg, 2017. - №4. - P. 11-15.
The article discusses the issues of communication support of personal sales in the HoReCa sphere, direct communication between service’s seller and customer is described. The key stages of personal sales are defined concerning the restaurant business. There were proposed measures to attract customers in a highly competitive market.
Oksana N. Suslyakova USE OF CREATIVE ASSIGNMENTS IN THE TEACHING OF THE DISCIPLINE "INSURANCE" // Modern European Researches. - Salzburg, 2017. - №4. - P. 15-21.
The article discusses the main types of creative tasks, which are used by the author in the process of teaching the discipline "Insurance" at the Kaluga branch of the financial University under the Government of the Russian Federation, as well as recommendations for their effective use. The practical significance of the presented material is determined by the necessity of application of active teaching methods to encourage modern students to the study of educational material and the development of new forms of checking the knowledge.
Margarita S. Agafonova PROBLEMS OF PSYCHOLOGICAL SUPPORT OF CAREER PLANNING AT ENTERPRISE // Modern European Researches. - Salzburg, 2017. - №4. - P. 22-25.
This article deals with the problem of career planning at the enterprise. It allows us to identify the favorable aspects of effective, income-generating career planning. Such a plan is developed to meet the needs, interests, abilities, aptitudes of the employee and is aimed at ensuring his professional development and highest possible self-realization.
CONCEPTUAL FRAMEWORK OF MOTIVATION AND STIMULATION IN THE SYSTEM OF ORGANIZATION’S FURTHER PERSONNEL TRAINING
Sergei А. Barkalov, Margarita S. Agafonova CONCEPTUAL FRAMEWORK OF MOTIVATION AND STIMULATION IN THE SYSTEM OF ORGANIZATION’S FURTHER PERSONNEL TRAINING // Modern European Researches. - Salzburg, 2017. - №4. - P. 25-30.
The article is devoted to the conceptual framework of labor activity motivation and stimulation in system of further personnel and employees training. Personnel is considered as an object of motivation; methods of their stimulation are studied.
Victoria A. Bondarenko, Olesya V. Ivanchenko FOCUS GROUP RESEARCHES USED TO SHAPE INFORMATIONAL AND COMMUNICATIONAL INFRASTRUCTURE OF MARKETING // Modern European Researches. - Salzburg, 2017. - №4. - P. 30-35.
Abstract The article discusses the use of focus group research to shape the informational and communicational infrastructure of marketing. The authors presented a sequence of organization and testing of the specialized exhibition corporate style by focus group method. The results of the study suggest carrying out marketing research by focus groups method in exhibition activities.
Dariya Lytvinova INVESTING FINANCIAL TECHNOLOGY COMPANIES // Modern European Researches. - Salzburg, 2017. - №4. - P. 36-39.
The article discusses the possibility of capital attraction to FINTECH companies. The author makes a comparative analysis of venture capital investment, online platform for trading capital and crowdfunding for the world and for Russia. The conditions for further development of these types of investments are studied.
THE PROBLEM OF THE INDIGENOUS NORTHERN PEOPLES SOCIAL ADAPTATION IN THE CONDITIONS OF MARKET TRANSFORMATIONS
Alexander S. Matveev, Oleg A. Matveev THE PROBLEM OF THE INDIGENOUS NORTHERN PEOPLES SOCIAL ADAPTATION IN THE CONDITIONS OF MARKET TRANSFORMATIONS // Modern European Researches. - Salzburg, 2017. - №4. - P. 40-47.
Centuries of political and legal experience of multinational Russian state must be combined with the universally recognized principles and norms of international law and international treaties of the Russian Federation. Currently, 28 regions of the Russian Federation are home to 40 indigenous minorities of the North, Siberia and the Far East totaling about 250 thousand people. Peoples, whose mentality was formed by centuries of adaptation to the harsh conditions of the North, the Arctic, are not ready to a market economy. Intensive development of natural resources in the Arctic, Siberia and the Far East to strengthen the economic power in our time must not be provided at the expense of the northern peoples living conditions. The development of the North is inevitable, it is essential. But it should be balanced, taking into account environmental requirements and specific interests of local population, with legislative registration of assessment and compensation of damage caused to primordial living environment, traditional economic activities, culture and health of indigenous peoples of the Northern territories.
Larisa G. Milyaeva METHODOLOGICAL ASPECTS OF ENTERPRISES HUMAN RESOURCES MANAGEMENT IN MODERN CONDITIONS // Modern European Researches. - Salzburg, 2017. - №4. - P. 48-53.
The article analyzes well- known integrated methodological approaches to enterprises’ (organizations’) personnel potential evaluation; the conceptual moments of the author's position are presented, that justify the legitimacy of its level diagnostics according to key parameters of employees generic type working power; the author proposes original methodology, aimed at identifying the level of personnel potential development at enterprise (its divisions) in the conditions of professional standards implementation.
SOCIAL RESPONSIBILITY OF BUSINESS AND ITS ECONOMIC EFFICIENCY (ON THE EXAMPLE OF EXTENSIVE PROJECT IN CHERNOZEM REGION)
Ilya S. Polovinkin, Alla I. Polovinkina, Margarita S. Agafonova, Victor G. Khlebostroev SOCIAL RESPONSIBILITY OF BUSINESS AND ITS ECONOMIC EFFICIENCY (ON THE EXAMPLE OF EXTENSIVE PROJECT IN CHERNOZEM REGION) // Modern European Researches. - Salzburg, 2017. - №4. - P. 54-58.
The article presents the analysis of economic situation in Voronezh region and is evaluating the feasibility of mining industry projects in the region. In the research process the authors consider budgetary and social efficiency factors of the projects as well as risks of different nature.
Alexandr Grigoriev THE MAIN HEURISTIC QUESTION OF SOCIAL PHILOSOPHY // Modern European Researches. - Salzburg, 2017. - №4. - P. 59-64.
The theses represent a formulation of society beginnings and existence problem as a creative act that has its own recursive part, and its transformation into a practically solved inventive task. The article is partly a response to the question of how to simplify the algorithm of inventive problem solving, while making it more efficient by identifying additional parameters in the relation between opposites, the interaction of which is not reduced to a two-dimensional plane of unity and struggle.
THE INTERNATIONAL LEGAL FRAMEWORK FOR THE REGULATION OF MIGRATION PROCESSES IN MODERN ERA (ON EXAMPLE OF EU)
Sergey A. Kharlov THE INTERNATIONAL LEGAL FRAMEWORK FOR THE REGULATION OF MIGRATION PROCESSES IN MODERN ERA (ON EXAMPLE OF EU) // Modern European Researches. - Salzburg, 2017. - №4. - P. 65-70.
The relevance of this research at the moment is due to the fact, that human rights issues, including the sphere of migration processes regulation, are of great significance now. A comprehensive study of the international legal framework regulating migration processes in the modern era contributes to harmonization of the national systems of democratic states. The purpose of this paper is to study the stages of establishment and development of international law and European mechanisms for migration policy regulation. The role of international organizations is considered, and the main directions of migration processes are identified, that require to establish the boundaries of legal regulation. Both common international and European standards, as well as specially designed norms for national legislation to regulate migration, are analyzed.
CERTAIN FACTORS THAT DETERMINE THE STATE OF LAWFULNESS IN THE PROFESSIONAL ACTIVITY OF TRAFFIC POLICE EMPLOYEES
Maxim V. Bondarenko, Oksana A. Stroeva CERTAIN FACTORS THAT DETERMINE THE STATE OF LAWFULNESS IN THE PROFESSIONAL ACTIVITY OF TRAFFIC POLICE EMPLOYEES // Modern European Researches. - Salzburg, 2017. - №4. - P. 71-79.
The article outlines certain factors that determine the state of lawfulness in the activities of traffic police, and proposes measures aimed at its strengthening, creation of conditions for existing violations elimination. The lawfulness is one of the key instruments of administrative legal regulation giving effect to public relations and determining the activity of all executive authorities as subjects of administrative legal relations. A feature of administrative-legal relations is the fact that these relations are connected with the realization of the objectives, functions and powers of the internal affairs bodies. In this regard, consideration of lawfulness state determinants, as well as means, ensuring lawfulness in professional activity of traffic police is relevant and necessary.
Yevgenia N. Zenkova, Margarita S. Agafonova PSYCHOLOGICAL CHARACTERISTICS OF PEOPLE ENGAGED IN CRIMINAL ACTIVITY // Modern European Researches. - Salzburg, 2017. - №4. - P. 80-84.
This article is devoted to the psychological characteristics of people engaged in criminal activity. It is proved that the personality of a criminal in the sphere of informal economic activities is a many-sided heterogeneous phenomenon, which depends on many objective and subjective factors. It is necessary to adopt a series of measures to improve the laws in financial, tax and other spheres of life and society, as well as measures reducing the level of corruption in order to fight these crimes.
Lily Z. Podberezkina LINGUISTIC SIGNS OF BRIBERY (BASED ON THE OPINION OF A SPECIALIST IN LINGUISTICS) // Modern European Researches. - Salzburg, 2017. - №4. - P. 85-90.
In the article, on the material of the author's linguistic expertise, she explores some linguistic methods of motivating an official to take money as a bribe payment for his action in favor of a giver.
Tatiana E. Sivolap STATE CULTURAL POLICY AND ITS INFLUENCE ON THE ARTISTIC LIFE OF SOCIETY // Modern European Researches. - Salzburg, 2017. - №4. - P. 91-95.
The article notes, that in modern life in the market conditions, the state pursues cultural policy, using different types of resources, the government controls artistic life, and in the conditions of market economy, perhaps even more effectively than in other circumstances.
Natalia G. Fedoseenko LAWS OF THE CLASSICS: THE LIMITS OF PRODUCER’S FREEDOM // Modern European Researches. - Salzburg, 2017. - №4. - P. 96-101.
The urgency of the researched problem is due to the fact that on the screen and at the theater, when producers turn their eyes on the classics, a spectator often faces producer’s self-expression, but the representation of classical text on the stage or on the screen. The purpose of this article is to try to define the boundaries of freedom for the producer, who dictates the text. The main approach to the study of this problem is the comparative-analytical method, based on study of both classical text and its stage and screen interpretations. A producer should know "the basic laws of work" when referring to the classics, and to reconcile his interpretation of the text with the author's emphasis. The article can be useful to writers, dramatists, film critics, theater critics, theatre and cinema producers.
THE ILLUSTRATIONS OF VIKTOR M. VASNETSOV TO RUSSIAN PROVERBS AND SAYINGS IN THE MIRROR OF VISUAL ANTHROPOLOGY
Olga V. Khodyreva THE ILLUSTRATIONS OF VIKTOR M. VASNETSOV TO RUSSIAN PROVERBS AND SAYINGS IN THE MIRROR OF VISUAL ANTHROPOLOGY // Modern European Researches. - Salzburg, 2017. - №4. - P. 102-106.
The article analyzes the pencil drawings of Victor Vasnetsov for "Collection of Russian Proverbs" by Ivan Trapytsin. It is argued that this cycle is a visual document of the Russian ethnocultural landscape of the second half of the XIX century. The drawings show the peasants way of life, their outlook and values, manifesting themselves in particular life circumstances. All this is revealed through the representation of the most significant aspects of people's life, revealing the psychological character of Vyatka region inhabitants as an ethnic group.
Natalya M. Kuzmina , Nikolay I. Maximov, Dmitry S. Zaytsev RESULTS OF MYOCARDIAL REVASCULARIZATION IN ACUTE CORONARY SYNDROME // Modern European Researches. - Salzburg, 2017. - №4. - P. 107-111.
The urgency of the investigated problem is caused by high mortality from cardiovascular diseases. The aim of the study is to evaluate the results of myocardial revascularization in acute coronary syndrome. In the study of this problem, theoretical and empirical methods are applied: analysis of literature, study and generalization of innovative medical experience, analysis, synthesis; observation. Basically there is a rescue or prepared PCI in our republic. In 77% of patients, the pathological wave Q / QS was formed at the time of admission. With an increase of the time from onset of the disease to percutaneous coronary interventions, the the left ventricle ejection fraction was higher than in patients who had undergone PCI before and the number of nonfunctional zones of myocardium was lower. This article can be useful for cardiologists, intervention surgeons, therapists, medical students, interns, postgraduate students.
Alina Sakhno, Rosa Shkirman EATING DISORDERS IN ADOLESCENT GIRLS AND THEIR CORRECTION // Modern European Researches. - Salzburg, 2017. - №4. - P. 112-114.
This article presents the results of adolescent girls eating behavior study. The authors developed and proposed remedial program, based on these data.
EVALUATION OF POST-STROKE DEPRESSION DEVELOPMENT RISK IN PATIENTS SUFFERED FROM STROKE OF VARIOUS LOCALIZATION
Galina S. Romancheva, Dmitry A. Saushev, Natalia S. Kovaleva EVALUATION OF POST-STROKE DEPRESSION DEVELOPMENT RISK IN PATIENTS SUFFERED FROM STROKE OF VARIOUS LOCALIZATION // Modern European Researches. - Salzburg, 2017. - №4. - P. 115-117.
The relevance of the researched problem is due to the fact that according to the report of the World Health Organization in 2012, 6.7 million people in the world suffered acute violation of cerebral circulation (stroke), this nosology takes the second place in mortality structure in the world. The purpose of this article is to study the frequency of post-stroke depression occurrence in patients of a neurological hospital with verified clinical diagnosis of hemispheric stroke, and to identify the correlation between post-stroke depression severity and localization of the stroke in the cerebral hemisphere. The main method of this problem study was the scale of anxiety and depression HADS. To evaluate the presence and severity of depression they used hospital one. For evaluating reliable correlation between variables, they used methods of correlation analysis and the Spearman's rank correlation). They have shown that in the group of patients with stroke localized in the right hemisphere of the brain, the highest rates of clinically significant depression were observed. The study showed the severity of depression in patients with stroke localization in the right hemisphere (r = 0.9, p < 0.05). The results showed that the localization of stroke had closer dependence on the severity of post-stroke depression.
Ivan D. Sablin SOME PROBLEMS OF EXTRACORPOREAL HEMOCORRECTION SIMULTANEOUS PROCEDURES PROVIDING // Modern European Researches. - Salzburg, 2017. - №4. - P. 117-120.
Extracorporeal hemocorrection procedures are increasingly widely used in clinical practice recently. The use of efferent therapy methods in sepsis, acute respiratory distress syndrome, acute kidney injury in intensive care has become routine. The advantage of using extended techniques – minimal effect on patient’s hemodynamics due to the gradual redistribution of fluid in the water sectors of organism allows to carry out procedures under conditions of acute cardiovascular failure. However, sometimes there are situations when the patient requires simultaneous removal of both lipopolysaccharide and medium and small molecules, that is, hemadsorption and hemofiltration simultaneously. For example, if septic process is progressing rapidly together with gross violations of acid-base status and water-electrolyte balance, exacerbated by acute cardiovascular insufficiency. In such a situation it is necessary to provide the possibility of simultaneous providing of both procedures.
Ekatherine I. Sheveleva, Nadezhda A. Artamonova, Olga A. Koliukh THE FACTORS DETERMINING ESTABLISHMENT OF THE PERSONAL WORLD VIEW // Modern European Researches. - Salzburg, 2017. - №4. - P. 120-124.
This article describes the psychological factors that determine the personal world view in adolescent and youth periods. The authors note, that to determine the factors affecting the development of the personal world view, it is important to understand what kind of person is this.
Victoria N. Vlasova, Natalia You. Tairova, Tatiana A. Tskhvitaria TRAINING AND EDUCATION OF ADULTS AS AN IMPERATIVE OF MODERN INTERNATIONAL POLITICS IN EDUCATION // Modern European Researches. - Salzburg, 2017. - №4. - P. 125-127.
The article analyzes the efforts of international community for recognition and development of the adult learning phenomenon. Fundamental international documents on organization of adult continuous education system are marked. The authors consider the recognition of adult learning and non-formal education as an integral part of lifelong learning and its development through diverse forms, methods and directions of adult education and informal learning.
Svetlana D. Ivanova PROBLEMS OF FORMATION OF THE ELECTRONIC EDUCATIONAL ENVIRONMENT IN THE UNIVERSITY // Modern European Researches. - Salzburg, 2017. - №4. - P. 128-131.
The factors that determine the efficiency of use of the electronic learning resources in the today’s university-level education are analyzed; the e-learning forms are compared to the traditional ones. The author suggests to combine these forms subject to the factors relative to the specific conditions of teaching and learning, and to the personality traits of the students and pedagogues. There are made research of the structure of electronic tests and the optimal structure of the test on the subject "Physics" is developed.
STEREOMETRIC TASKS SOLUTION WITH THE USE OF BASIC PHASES (MICROSTRUCTURE) DURING GEOMETRY LESSONS AT SECONDARY SCHOOL
Svetlana V. Lozneva STEREOMETRIC TASKS SOLUTION WITH THE USE OF BASIC PHASES (MICROSTRUCTURE) DURING GEOMETRY LESSONS AT SECONDARY SCHOOL // Modern European Researches. - Salzburg, 2017. - №4. - P. 132-136.
This article presents the method of tasks solutions (microstructural means, elementary steps of solving) for the first, second and third chapters of geometry manual, and shows the relevance of this method (means) introduction and use in class.
Irina I. Nazarova CONCEPT BASES OF THE METHODOLOGICAL SYSTEM OF LINES OF THE SECOND POSITION STUDY // Modern European Researches. - Salzburg, 2017. - №4. - P. 136-143.
The article presents a fragment of the elective course " lines of the Second position" for 10-11 grades pupils. The purpose of the working out of this course was a social order, namely, the need for students to develop professional self-determination, and to increase their knowledge in this topic, to improve the quality of training.